Customer-centricity is a business framework that fosters a positive customer experience at every stage of the customer journey. The goal of a customer-centric business is to build customer loyalty and advocacy. Anytime a customer-centric business makes a decision, it deeply considers the effect the outcome will have on its customers.
What is customer centricity?
Customer centricity is the practice of putting customer experience first throughout an organization’s actions and attitude. Often, it’s seen as a brand culture or mindset shift, but in practice, it is more of a business-wide strategy that requires more than just considering what customers are looking for.
What is a customer centric culture?
Customer centricity is more than just a buzzword tossed around conference rooms. Building a customer-centric culture that cultivates positive customer relationships relies on a mindset shared throughout an entire organization.
